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How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
This study explores the background of crisis communication and corporate social responsibility as they relate to practices in the sport industry. By building off the literature review, the study here aims to further research done in the area where...